Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of e-commerce companies are turning to server-side tracking as a way to enhance their data collection processes. While it requires extra technical knowledge than normal GTM and might present extra prices, it can cause higher accuracy and more trustworthy information
Pixel monitoring uses an item of code to register conversions on your web site. It's easy to set up and much less prone to ad blockers.
1. Extra accurate information
The typical method of tracking conversions on a web site, using pixels, is having problem with transforming browser personal privacy plans. This implies that the information being sent out to Google Ads, Facebook Manager and other platforms is much less accurate than it must be.
Server-side monitoring is a much more safe option that helps to bypass these limitations, as it's filled from your own domain and treated as first-party code, suggesting it's less most likely to be influenced by ad blockers or other protection measures. This offers a lot more exact information and a much more total image of user journeys across networks.
On top of that, this type of tracking enables services to track conversions beyond the website, such as telephone call and in-store brows through, which can be difficult for pixel-based tracking. This versatility offers marketers much more possession over the information they send out, and makes it less complicated to adhere to different information regulations. It's additionally a lot less prone to fraudulence, as it's harder for fraudulent actors to control the system by modifying the postback link.
2. Much better control over information.
Server-side monitoring allows businesses to collect and enhance data before sending it to third-party analytics/advertising platforms. This enhances information efficiency and precision, which can assist marketing experts make even more informed advertising and marketing decisions.
Standard pixel monitoring relies on JavaScript tracking codes that are placed in site visitors' browsers. These tracking codes are frequently blocked by advertisement blockers, which can cause information collection disturbances and imprecise outcomes. Server-side tracking allows companies to bypass these limitations and provide accurate, regular information that is less vulnerable to interference.
This sort of monitoring likewise allows companies to track conversions that happen beyond the site, like phone calls and in-store acquisitions. This is necessary given that brand-new privacy plans such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is a vital reason S2S is more trusted for services seeking to adapt to these adjustments.
3. Less prone to fraudulence
Server-side tracking makes it possible for services to control data hauls prior to it reaches 3rd party endpoints, enhancing security and personal privacy. This is particularly important as various browsers and systems progressively change just how they manage cookies. For example, in iphone 14, Safari will only data visualization for marketers supply first-party cookie data and will certainly not enable pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and continue to track conversions that occurred outside of your internet site.
Furthermore, server-side monitoring enables you to capture individual data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and privacy violations.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to record. This information is then sent to analytics devices like Google Analytics and Facebook Company. It's additionally used to cause event-based ads, such as retargeting. On the other hand, pixel tracking is an alternate method that utilizes a tiny item of code on your web page to accumulate data from customers.
4. Simpler to apply
Server-side tracking is an information collection procedure that takes place on the site's very own server, bypassing web internet browser limitations. This indicates that information collected by the website/app is first sent to the web server where it's refined and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the range of information administration and provides companies more control over transmission, making it typically a lot more reputable. Consequently, it's much less vulnerable to information challenges caused by things like a damaged link or an energetic ad blocker being installed.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion data in the same way that you would with pixels or a cookie, however this is after that passed straight to your advertising and marketing devices on the server. This allows you to have more precise data and aids make certain conformity with privacy policies such as GDPR. Furthermore, it likewise prevents the monitoring constraints enforced by internet browsers and advertisement blockers.